Privacy Policy

This Privacy Policy explains how Eson Direct UK Limited ("we," "us," or "our") collects, uses, and protects your personal information when you use our website and services.

Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, email address, postal address, phone number, and other contact details.
• Account Information: Username, password, and account preferences.
• Business Information: Company name, job title, industry, and business contact details.
• Technical Information: IP address, browser type, device information, pages visited, and time spent on our website.
• Communication Information: Records of your communications with us, including emails, phone calls, and support requests.

How We Use Your Information

We use your personal information for the following purposes:

• To provide and maintain our services
• To process and fulfill your requests
• To communicate with you about our services
• To improve our website and services
• To personalize your experience
• To comply with legal obligations
• To protect our rights and prevent fraud

Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Consent: Where you have given us explicit consent to process your personal information.
• Contract: Where processing is necessary for the performance of a contract with you.
• Legitimate Interests: Where processing is necessary for our legitimate interests, provided that these interests do not override your fundamental rights and freedoms.
• Legal Obligation: Where processing is necessary to comply with a legal obligation.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure, and the purposes for which we process the information.

Data Sharing and Transfers

We may share your personal information with:

• Service Providers: Third-party service providers who perform services on our behalf, such as hosting, data analysis, payment processing, and customer service.
• Business Partners: With your consent, we may share your information with our business partners to offer you certain products, services, or promotions.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.

When we transfer your personal information outside the UK or the European Economic Area (EEA), we ensure that appropriate safeguards are in place to protect your information, such as Standard Contractual Clauses approved by the European Commission or the UK Information Commissioner's Office.

Your Rights

Under data protection laws, you have the following rights:

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
• Right to Erasure: You have the right to request that we delete your personal information in certain circumstances.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
• Right to Data Portability: You have the right to request that we transfer your personal information to another organisation or to you.
• Right to Object: You have the right to object to the processing of your personal information in certain circumstances.
• Right to Withdraw Consent: You have the right to withdraw your consent at any time where we rely on consent to process your personal information.

To exercise any of these rights, please contact us using the details provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information.

Data Security

We have implemented appropriate technical and organisational measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Cookies and Similar Technologies

We use cookies and similar technologies to enhance your experience on our website. For more information about our use of cookies, please see our Cookie Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Complaints

If you are not satisfied with our response to your concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. You can contact the ICO at https://ico.org.uk/make-a-complaint/ or by calling 0303 123 1113.

Last updated: 14 March 2025